We get it — you want vivid hair color but you don’t want to reach for the bleach to get there. That’s why we’ve created yet another color conditioner specifically formulated to be effective on brown hair! Introducing Purple for Brown Hair, our newest family of intensely pigmented conditioners. And just like all oVertone products, it’s hair-healthy, cruelty-free and beyond easy to use.
Go Purple Without Bleach
Start by applying the Purple for Brown Hair Deep Treatment to your light-dark brown hair. To avoid temporary staining, wear gloves — this formula contains double the amount of warm pigment than our Extreme Purple to help it really pop on dark base shades. Make sure to saturate evenly and completely anywhere you want color to show up. Next, wait for 10-15 minutes while the nourishing formula does its work. Read a book, scroll through Instagram or just chill, whatever you normally do to pass the time! Finally, rinse thoroughly with warm or hot water and style as usual. That’s it!
Depending on your starting hue, results will vary in intensity from a subtle high-shine tint on darker browns to a deep ultraviolet on light-medium brown hair.
The next time your hair is ready for a wash, use the Daily Conditioner to replace pigment lost from shampooing and infuse moisture (just like a plain white conditioner, only purple!).
So, what are you waiting for?
Purple for Brown Hair is in high-demand! Before it dropped, we watched the waitlist for the new hue climb to over 15,000 people! Get your hands on it while it’s still in stock.