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oVertone IRL

How Long Does oVertone Last?

We get this question a lot and in many different forms. Here’s the tricky part: the answer is, “it depends.”

With semi-permanent pigments, staying-power is subjective. Color longevity will be different from person to person depending on things like starting shade, porosity (a.k.a hair’s ability to absorb things), oVertone product used, and number of applications. One thing to note is that oVertone is not meant to be a one-wash and the color is gone type of deal. Results can range from washes-out-in-a-week to never-coming-out-completely-without-bleach. So you can see why there is no one-size-fits-all answer.

Unless you want us to lie to you (which is not how we roll) we can’t give you a concrete timeline for how long oVertone colors will last on your very unique head of hair. What we CAN do is give you the tools to answer this loaded question on your own. Here’s how to determine oVertone’s individual staying power before taking it all the way:


Grab a sample size Deep Treatment in your desired color and apply to a small, discrete strand of hair. If you’re trying to decide between intensities, test two strands! Rinse and style as usual. Consider this a trial run of your new hair color (kind of like wearing a temporary tattoo until you’re 100% ready for the real thing).


The next time you shampoo your hair, take note of the fade factor. Is the color slightly lighter? Is it down to a mere whisper? Semi-permanent pigments will fade progressively with each wash, especially if using a clarifying or chelating shampoo.

TIP: If you’re looking to fade your hair on purpose in preparation for a color change, here’s how to do it safely and effectively.


After several washes, you’ll have a pretty accurate picture of oVertone’s staying power and your chosen shade’s commitment factor. Again, results will vary wildly depending on the state of your mane and color intensity chosen. A natural blonde with low-porosity who uses Pastel Purple one time will have a much more low-commitment color situation on her hands than a bleached, highly-porous blonde who has used Extreme Purple several times.

As a middle of the road example, here’s one application of our Vibrant Purple Deep Treatment applied to bleached platinum blonde hair. The hair was washed with sulfate-free shampoo and as you can see, was still going strong after 20 washes.


So there you have it. Our final answer is, “it depends.” We understand it’s not the immediate gratification our internet generation is used to but it is the truth. The good news is that if you don’t want your hair color to fade, you’ve come to the right place! You can use oVertone as often as you want and it will never damage one hair on your head.

Did a strand test but still wanna talk it out? Our color consultants can help determine your best color fit. Just email them a selfie taken in natural light (no filters please) and they’ll set you on the right path with expert advice.

Want to learn more about choosing the best oVertone Coloring Conditioner for you? Check out this video!

Filed Under: oVertone IRL

22 comments on “How Long Does oVertone Last?”

  • Edna Yue says:


    I have paid over 200 dollars for my daughter hair, it was mermaid blue, 2 month, ugly. She now has blue and purple, blue has faded and is now ugly teal. A friend suggested this product. We have use 2 different brands and we need help!

    Thanks, Edna

  • M White says:

    So I tried out the deep treatment for brown hair (purple) and left it on my hair for 7 minutes. I have alot of grey and holy cow. Purple city . My question is how i can tone it way down for work. Its faded a bit with each shampoo….but still going strong. any advice on fading it or possible a way to dye over it?

  • Alee says:

    Hey Edna! Definitely reach out to our Color Consultants at with a photo of her current hair and as well as an inspiration picture of what she’s looking to get and our Team will be happy to help your daughter get the hair of her dreams!

  • Alee says:

    Hey there! You can totally soften the shade of your oVertone by diluting it with some plain white conditioner! Our Color Conditioners were designed to mix well with dyes, conditioners, and other shades of oVertone as well. Check out this blog post for an example of diluting oVertone:

    If you need them, we have plenty of tips and tricks for fading color here:

  • Evelyn says:

    I was just wondering if you could mix the Purple For Brown Hair conditioner with any other color and still get good results. My hair is chocolate brown.

  • Alee says:

    Hey Evelyn! Some shades that mix well with Our Purple for Brown Hair that will also show up on darker strands would be our Rose Gold for Brown Hair, and our Extreme Deep Treatments such as Pink or Red are the best choices to add an awesome hint of color to darker hair without bleaching! Check out this blog post for some more info on which colors can mix together nicely:

  • Teresa says:

    I am going silver naturally I have about a 1/2 inch growth. I ordered you silver sample pack to try my hair is processed med Auburn. Will the silver work?

  • Belinda Wingate says:

    Hey! I was wondering if the extreme yellow would work on brown hair? Also, if you decide you want to go back to your original hair color, can you use a box color (l’oreal, garnier, etc.)?

  • Carla Ford says:

    My hair is a natural grey, a nice silvery grey. I would love a lavender color. Does it take well to grey?

  • Alee says:

    Hey Carla! Results on gray and white hair can vary a lot from person to person since the strand structure of those hair types can vary a lot and while some clients have hair that takes color really well, others find their grays can be somewhat resistant to absorbing pigment from – it’s just a matter of your hair’s texture. Check out this blog post on how gray hair and oVertone Color Conditioners interact:

  • Alee says:

    Hi Teresa! Our Silvers can have unexpected results on hair that’s darker than nearly platinum. oVertone Color Conditioners act like a semi-permanent deposit only color. They don’t bleach or lift, just enhance and re-invigorate. This means we can’t get you any color lighter than your current shade with oVertone alone. Check out this blog post on how to achieve the perfect shade of silver:

  • Alee says:

    Hi Belinda! oVertone Color Conditioners work on all kinds of hair types, but results definitely depend on the starting color of your hair – the darker your hair, the less visible color you’ll see. Our Color Consultants can give you personalized advice if you need it – just send a pic of your current hair and your hair goals to!

  • Kate S says:

    I have naturally blonde hair with light blonde highlights and medium blonde strands underneath, how will a pastel purple work on my hair and how long will it stay? Also does it mix well with other pastel colors?

  • Alee says:

    Hi Kate! Our Pastel shades are SUPER delicate and tend to show up best on hair that’s platinum or nearly platinum blonde. How fast it fades will depend on many factors, like the health and natural texture of your hair, how often you wash it, how much time you spend outside, etc. but most clients find that a single use lasts about as long as a semi permanent color would. Check out this blog post for more info:

    Shades that play nicely with our Pastel Purple are original Rose Gold, Pink, Blue, Teal and Red! For the best advice, send an email with a picture of your current hair with lots of natural light and no filters along with an inspo pic over to our Color Consultants at and they will totally help you out!

  • JT says:

    I have bleach blonde hair if I buy the pastel teal how long will it take to wash out?

  • Carolyn Cheek says:

    Quick question, does the deep conditioner have keratin in it? My daughter insists I need it to keep my bleached hair healthy. Thanks!

  • Jenn says:

    Hi I have medium brown hair and want to color mine a burgundy red shade, will the extreme red work on my hair?

  • Araceli Serna says:

    My friend let me use her Overtone and it was fantastic!

  • Jasmine says:

    I love it so much!

  • Alee says:

    Hey there! Thank you for your patience. oVertone pigmented conditioners all deposit semi-permanent color onto your hair, which will fade if you stop using them, but the color might not wash out 100% with shampoo alone. How fast the color fades depends on many factors, including product used, how long you used it for, the health of your hair, the color of hair you started with, what shampoo you use, and how often you heat treat it.

    For example, if you consistently use Extreme Silver on your blonde hair for months and then decide to stop using it, the color will slowly fade with each wash but will likely not come out completely with shampoo alone. On the other hand, if you put Rose Gold on your highlighted hair once, that small amount of light color may completely wash out over the course of a few shampoos. Check out the blog ‘How Long Does oVertone Last?’ for more info:

  • Alee says:

    Hey Carolyn! Our conditioners don’t contain any keratin! You can check out a complete list of ingredients on our website here: and definitely get in touch with our Color Consultants through for personalized help and advice on achieving your hair goals!

  • Alee says:

    Hey Jenn! Thank you for your patience. Our Merlot Custom Kit is the best choice to adding a burgundy shade on dark hair! You can check it out on our website here: or you can get in touch with our Color Consultants through for personalized help and advice!

Comments are closed.