who we are

The History Of Juneteenth

As part of our commitment to being an active ally for marginalized communities, we are beginning an annual tradition of donating to the Equal Justice Initiative and The NAACP on KEEP READING

Xicana, Artist, & Activist @youremynirvana’s Hair Color Journey

As we examine what it means for us as a company to be an ally to all marginalized groups, we felt that an active way we can contribute is by KEEP READING

@julzjones Embraces Orange

When artist and influencer Julie Jones (@julzjones) decided to apply oVertone to their curly hair, they went all-in with creative expression, but started slow with the intensity of their hair KEEP READING

hair tutorials

Color & Style With Beachwaver Creator Sarah Potempa

Since it’s officially summer, we felt there was no one better than Beachwaver creator Sarah Potempa (@sarahpotempa) to show us how to create effortlessly easy, perfectly pink beachwaves. Starting with KEEP READING

how to use oVertone

How To Maintain Your Shade At Home

No matter how bright your hair color is when you first apply your Coloring Conditioner, without replenishing that color, fade is inevitable. But the good news is, you can quickly KEEP READING