We get this question a lot and in many different forms. Here’s the tricky part: the answer is, “it depends.” With semi-permanent pigments, staying-power is subjective. Color longevity will be KEEP READING
We get it — you want vivid hair color but you don’t want to reach for the bleach to get there. That’s why we’ve created yet another color conditioner specifically KEEP READING
After years of society telling women they need to cover any and all signs of aging, we are finally saying f*ck that. We love our gray hair, and even though KEEP READING
You asked for it. We made it. Our very first colorless product is finally here! The Remedy is an intense zero-color hair mask that’s so good, it took us two KEEP READING
In May this year, oVertone worked with Human Rights Campaign to host a panel highlighting LGBTQ stories. The venue? FORM Arcosanti, a radical event focusing on all things arts & KEEP READING