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who we are

All About Backorder

We know it’s never ideal to have to wait for products once you’ve found your perfect color, but unfortunately, backorder happens. While we work as hard as we can to KEEP READING

hair care

Tone At Home With Our New Kits

Achieving your dream hair color is no small task, so when you start to see signs of brassiness in your blonde or light brown hair, a little maintenance becomes vital. KEEP READING

hair tutorials

How To Enhance Your Red Hair With oVertone

Looking to turn your naturally red hair up a notch? Look no further than this guide for everything you need for multidimensional, healthy red hair.

hair tutorials

Last Minute Halloween Looks To Die For

Whether you’ve been procrastinating putting a look together, or you’ve simply been lacking the inspiration needed to create a killer costume, don’t worry. Two of our most wickedly creative content KEEP READING

hair tutorials

How to recreate our limited edition Turquoise and Coral Shades

While our Limited Edition Turquoise and Coral Complete Sets are sold out, we would never just leave you hanging. Whether you hit the bottom of the bottle and need a KEEP READING