If you’ve browsed our product pages before, you’ve probably seen our strand tests and wondered if they’re true to real life. The answer? Always. Here’s why:
The lighter the shade, the more it has been bleached (and the more porous it is). This means that they reflect the porosity of the majority of oVertone users, who tend to have bleached hair.
If your hair is naturally medium blonde with little damage, rejoice! You have very healthy hair. That said, your hair is probably slightly less porous than our medium blonde swatch hair, which has gone through a round of bleach, so you can expect to see a slightly less saturated result than the swatch would imply. (Don’t be afraid to apply a second a time for brighter results on virgin hair!)
Strands will look darker and more saturated with a second application, but we stick to the one. We use enough product to totally saturate every strand – usually a tablespoon or two – and we leave the product on the strand until the conditioner appears pale, indicating that the pigment has been accepted into the hair strands. That generally takes less than 5 minutes: the more porous the hair, the less time it takes to absorb. (Our platinum bleached blonde strands take the colour in about a minute!)
We NEVER Photoshop hair other than color correction if our white balance was incorrect when we shot it. Changing the hair would defeat the purpose of showing you how it looks in real life.
The Plumberry Kit strand pictured would look different if you had only a touch of Vibrant Purple with mostly Extreme Pink, for instance.