@lulustone_ x Orange for Brown Hair

Sure, trying something new can sometimes be nerve-racking, but trying something new that’s easy, vegan, and cruelty-free? That’s a “risk” we’re willing to take. Lulu Stone (@lulustone_) was nervous about KEEP READING

how to use oVertone

Should You Bleach Before Using oVertone?

One of the most frequent questions we hear is “Will this work on my hair?”, and our answer is always the same: It depends. Depends on what exactly? A few KEEP READING

who we are

The History Of Juneteenth

As part of our commitment to being an active ally for marginalized communities, we are beginning an annual tradition of donating to the Equal Justice Initiative and The NAACP on KEEP READING

Xicana, Artist, & Activist @youremynirvana’s Hair Color Journey

As we examine what it means for us as a company to be an ally to all marginalized groups, we felt that an active way we can contribute is by KEEP READING

@julzjones Embraces Orange

When artist and influencer Julie Jones (@julzjones) decided to apply oVertone to their curly hair, they went all-in with creative expression, but started slow with the intensity of their hair KEEP READING