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oVertone IRL

oVertone Now At Target!

New hot couple alert! oVertone & Target are a match made in heaven. Starting January 30, 2022, for the first time ever, you’ll be able to shop our best-selling Coloring Conditioners online at and in select Target stores nationwide. 

We’ve put together a quick guide, so you know exactly what to expect the next time you take a stroll down the Target Beauty aisle.

Say Hello To Our New Target Collection

For our Target debut, we’ve put together a curated lineup of For Brown Hair Coloring Conditioners, made specifically for brunettes and brown haired babes. 

Purple For Brown Hair: A deep amethyst purple hue that works best on light medium brown hair. 

Rose Gold For Brown Hair: A rich rose pink with warm gold undertones. Try it on light to medium brown starting shades. 

Pink For Brown Hair: A luscious raspberry pink with dark red undertones. For best results, start with light to medium brown hair. 

Blue For Brown Hair: A deep midnight blue with cool undertones. Best for light to medium brown hair.  

Got highlights, ombre or bleached hair? Use our For Brown Hair shades to add a seriously intense, and we mean VIBRANT pop of color to prelightened sections and blonde strands. 

Benefits of oVertone Semi-Permanent Color Conditioners 

They color dark hair without damage

For Brown Hair shades enhance darker strands without the need to pre-lighten or bleach. Made with nourishing, hair-healthy ingredients like aloe, coconut oil, avocado and shea butter, oVertone Coloring Conditioners make your hair softer and healthier every time you color. 

They’re 100% vegan + cruelty free 

All of our Coloring Conditioners are made with plant-based ingredients. And they’re only tested on happy, color-loving humans. 

They’re semi-permanent

Our Coloring Conditioners are a healthy, low-commitment alternative to permanent hair dyes, which means you have more freedom to play with color! You can maintain it by re-applying, using one of our Daily Coloring Conditioners or letting it gradually fade away with every wash. 

They’re easy to use

Our beginner-friendly, no mix formula makes coloring your hair as easy as pie. In fact, it’s as simple as applying your favorite deep conditioner. 

They’re office friendly

Going blue or pink might seem like a bold leap, but our semi-permanent For Brown Hair shades work by depositing pigment over your hair, so the result will be subtle indoors and stunning when you stand outside in the sunlight. 

How To Use Our Coloring Conditioners

Get Ready

Do a strand test. Learn how here.

Stain-proof your hands and work space. Cover surfaces and clothing with a color-proof towel, wear a black t-shirt and put on a pair of gloves before applying color to avoid messes and stains.

Apply Your Color
  • Step 1: Section hair into 4-6 sections and secure with clips
  • Step 2: Apply generously to clean, dry hair–fully saturating hair one segment at a time. For best results, gently run a wide tooth comb through your hair to evenly distribute color. 
  • Step 3: Let it sit for 15-30 minutes (we recommend 30)
  • Step 4: Rinse thoroughly (until water runs clear) and use a dark towel or headwrap to absorb any residual color. 

That’s it! Refresh color as often as you like or grab one of our For Brown Hair Daily Conditioners to maintain your shade in the shower, in 5 minutes or less. 

How To Get oVertone at Target

Head to or use your Target app to click on your preferred product to find out where oVertone at Target is available near you.

Filed Under: oVertone IRL