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Get to Know Rose Gold for Brown Hair (P.S. It’s at Target Now)

The store that has it all now has even more: Rose Gold for Brown Hair Coloring Conditioner is finally on shelves at select Target stores and online at Take your naturally brown hair to another dimension with this deep conditioning treatment that leaves your strands hydrated, soft, and beautifully Rose Gold — no bleach required. There’s lots to love about this vegan + cruelty-free surge of rich Rose Gold, but read on to check out the highlights:

Caution: Contains Multitudes

The rosy pink and warm golden hue of our Rose Gold for Brown Hair cracks the code for that indescribable shade that looks beautiful on every skin tone and hair type. The rich pop of warm color on light-medium brown starting shades makes a bold statement in the sun and a coy glint inside, all while achieving a dimension of color that positively shines. Blonde highlights or balayage incorporated into your brown hair? Watch the world do a double-take as the warmth of the rosy pink amplifies the spectrum of bright color in your strands. 

Formulated for Brown Hair

When our For Brown Hair coloring conditioners revolutionized the fantasy color game for brunettes, Rose Gold was at the top of our list of shades to shake things up. Since no other fantasy color catered to people with darker starting strands, we took our time to perfect this alchemical hue. With all of the warmth and glow of our Original Rose Gold (recommended for blonde and lighter hair for true color results), Rose Gold for Brown Hair is formulated with even more pigment to make it pop on a darker base without the need to lighten first.

0% Damage, 100% Colorful

Hair health is always our #1 priority—that’s why we invented the Coloring Conditioner category. With nourishing ingredients like shea butter and moisturizing oils, you can achieve a rich pop of color on your strands without the harsh chemicals or drying agents you’d find in most at-home hair dyes. And just like all of our semi-permanent Coloring Conditioners, Rose Gold for Brown Hair will last 5-15 washes (results vary depending on hair health and porosity), damage-free and deeply conditioned. If you want to pack a punch of pigment, we recommend reapplying the Coloring Conditioner weekly, and using the Rose Gold for Brown Hair Daily Conditioner after every time you shampoo to fight fade. 

Ready for that rosy glint of gold? Grab some hair-healthy color at your local Target store today.

Filed Under: oVertone IRL