who we are

Why We Avoid Gendered Pronouns on Social Media

To celebrate pride, we’re sharing an essay penned by our co-founder Liora Dudar, who decided last year to end the company practice of assuming gender pronouns of our clients on KEEP READING


who we are

Best of: #myhairmystory

When we launched #myhairmystory this year, our goal was to amplify stories that needed to be heard, especially the kind of stories that the beauty industry refuses to exist unless KEEP READING

how to use oVertone

How to Maintain Bright Ombre Hair

The hardest part about using oVertone? Picking a color. Can’t choose? Pick two. Wait, make that three. Want more? No problem. With a little sectioning and a mirror, you can KEEP READING

hair science

What Colors Can You Put on Brown Hair?

If you have tried coloring your brown hair a vivid color before, only to step out of the shower still brown as ever, we feel you. Don’t reach for the KEEP READING

who we are

Here’s how much we use Photoshop.

Advertising can be fake, and we’re not about that. Since our founding in 2014, we’ve never digitally altered hair, bodies, or results. (And that goes for extensions, too – we KEEP READING