how to use oVertone

How to Use Purple for Brown Hair

We get it — you want vivid hair color but you don’t want to reach for the bleach to get there. That’s why we’ve created yet another color conditioner specifically formulated to be effective on brown hair! Introducing Purple for Brown Hair, our newest family of intensely pigmented conditioners. And just like all oVertone products, it’s hair-healthy, cruelty-free and beyond easy to use.

Go Purple Without Bleach

Start by applying the Purple for Brown Hair Deep Treatment to your light-dark brown hair. To avoid temporary staining, wear gloves — this formula contains double the amount of warm pigment than our Extreme Purple to help it really pop on dark base shades. Make sure to saturate evenly and completely anywhere you want color to show up. Next, wait for 10-15 minutes while the nourishing formula does its work. Read a book, scroll through Instagram or just chill, whatever you normally do to pass the time! Finally, rinse thoroughly with warm or hot water and style as usual. That’s it!

Depending on your starting hue, results will vary in intensity from a subtle high-shine tint on darker browns to a deep ultraviolet on light-medium brown hair.

Maintain That Mane

The next time your hair is ready for a wash, use the Daily Conditioner to replace pigment lost from shampooing and infuse moisture (just like a plain white conditioner, only purple!).

So, what are you waiting for?

Purple for Brown Hair is in high-demand! Before it dropped, we watched the waitlist for the new hue climb to over 15,000 people! Get your hands on it while it’s still in stock.

Filed Under: how to use oVertone

27 comments on “How to Use Purple for Brown Hair”

  • Essie says:

    Will there be testers available for this color?

  • Andrea says:

    This will be my first time using Overtone. I am so excited, is it best to work with clean hair or dirty hair like traditional hair dye?

    • Alee says:

      Hi Andrea! The best thing to do is to apply your oVertone Color Conditioner on clean and dry hair. Sometimes, wet hair doesn’t soak up pigment as well as dry hair and your hair being dirty might block some of the pigment from being absorbed!

  • Amy says:

    Forgive me if this is a dumb question – I’ve never used color conditioners like this, but am interested in giving it a go!
    I have light brown hair. When the color fades, will your hair color just go back to it’s normal shade or close to it? Or will your hair look as it does when color fades after a typical salon treatment (as in, kind of a gross faded brown-purple in this case)?
    Just wondering in case I don’t feel like up-keeping the purple year-round and want to return to my natural hair color.

    • Alee says:

      Hi Amy! oVertone’s Deep Treatments will add color to your hair on your first application, but we didn’t design it just to be a one-time hair color treatment – as soon as you stop using our conditioners, your hair will start to fade. How fast it fades will depend on many factors, like the health and natural texture of your hair, how often you wash it, how much time you spend outside, etc. but most clients find that a single use lasts about as long as a semi permanent color would.

  • Ariana says:

    Very interested in doing this to my hair but I’m curious what kind of shampoo I should use. Should it be for color protected hair or any shampoo works fine?

    • Alee says:

      Hi Ariana! We always recommend that you use a sulfate-free shampoo. Brand isn’t as important as making sure it’s completely sulfate free!

      • Lauren Dellosso says:

        Do you use shampoo when rinsing out after the first deep treatment? Or is it best to just use the deep treatment alone during rinse?

        • Alee says:

          Hey Lauren! We don’t recommend shampooing right after you apply your Deep Treatment, as that might just take your color right back out! It’s best to rinse out your oVertone with warm to hot water until the water runs almost clear!

          For more in depth info and advice, get with our Color Consultants at!

  • Tee says:

    Would applying heat (covering the hair and using a hair dryer) help the hair absorb the color

  • Mia says:

    My color-treated hair (medium/dark brown) is in pretty good shape. I just bought the Deep Purple to see what might happen. If I just did a few swaths as a test, might that be indicative of what all-over would look?

    • Alee says:

      Hi Mia! Yep! In fact we ALWAYS recommend doing a strand test or two before applying all over for exactly that reason! For more info and the best advice get with our Color Consultants at!

  • Sara says:

    I’m totally interested in trying this! I’ve never used a product like this but it seems what I’m looking for. But I have a question, even though my hair is brown am I going to get a silver color?? I don’t want to damage my hair or buy the product and not getting the result. Thanks!

    • Alee says:

      Hey Sara! Purple for Brown Hair definitely won’t turn brown hair silver! If you’re looking at our Silvers, oVertone Color Conditioners act like a semi-permanent deposit only color. They don’t bleach or lift, just enhance and re-invigorate. This means we can’t get you any color lighter than your current shade with oVertone alone.

      For a true Silver, folks with darker than a neutral platinum will most likely want to get with their stylist to lighten before applying.

      For the best advice, send an email with a picture of your current hair with lots of natural light and no filters along with an inspo pic over to our Color Consultants at and they will totally help you out!

  • Lauren says:

    How much of the daily conditioner should be used per shower?

    • Alee says:

      Hi Lauren! The amount you’ll need varies from client to client, but most clients find that they need about 4-6 tablespoons for an average, shoulder length head of hair.

      No matter how much product you end up using, the most important thing is to saturate your strands with conditioner – this will help you achieve an even deposit of bold color! Check out this blog post for a little more info:

      You can also get with our Color Consultants at for personalized advice!

  • Stefanie says:

    I have black dyed hair. And i wanna try the vibrant blue.. will actually work?

    • Alee says:

      Hi Stefanie! Most likely not. Clients with black or very dark brown hair may only show a very subtle tint from even our Extreme Color Conditioners and in some cases might not have visible results, so if you have dark hair, we definitely recommend trying an Extreme Blue Deep Treatment sample size (grab one here: and strand testing your hair to see how the color will work for you.

  • lena says:

    hi! i am a natural redhead(looks kinda dark blonde at my roots) and i want to use the extreme blue. 85% of my hair is already bleached with remnants of a different blue dye and i have about an inch of roots growth. can i expect the extreme blue to color my roots blue or will it just do nothing to my hair since the unbleached part is natural?

    • Alee says:

      Hi Lena,

      Results on roots can be tough to predict since the strand structure of those new hair follicles can vary a lot! To get the best color advice, definitely email our Color Consultants at with a photo of your current hair in natural light!

  • Melissa says:

    Has anyone tested this color on henna treated brown hair?

  • Becca says:

    I was really excited for this as an option because I have dark hair. Well first time out of the gate and I was hopeful but my scalp is bright purple while the rest of my hair looks untouched. Ik the color is in there because every time I touch my hair my hands turn purple. I will say my hair is luxuriously soft. But help! What did I do wrong?

    • Alee says:

      Hey Becca! The best solution our clients have found to minimize any scalp staining is to section your hair before applying your oVertone. You can section out your hair into 4-6 parts and carefully apply the conditioner to each strand, which helps eliminate the need to rub the product in to get it down to the roots. For more tips & tricks on application, be sure to give our Color Consultants a shout at – they’ll be happy to help you out!

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