With our newest For Brown Hair colors going live next week, we wanted to give you the opportunity to ask us anything. From the best way to apply, to the KEEP READING
Chocolate Lilac is one of the sweetest custom colors we’ve ever created. Check out this delicious shade today.
Starting a subscription: Pick the products you’ll need restocked every month and add them to your cart. When you’re ready to check out, click the box that says “Hell yes! KEEP READING
When we released our newest Basics shades, we felt confident people would fall in love with the five versatile colors. And while we don’t play favorites, it’s clear that one KEEP READING
2020’s “Color of the Year” is a cool, calming shade of blue called “Classic Blue.” According to the experts, this shade was chosen because “Instilling calm, confidence, and connection, this KEEP READING