who we are

How We Make Our Strand Tests

If you’ve browsed our product pages before, you’ve probably seen our strand tests and wondered if they’re true to real life. The answer? Always. Here’s why:   1. Each product KEEP READING

hair science

What’s Wrong With Making DIY Color Conditioner?

Why couldn’t you just make your own dye-conditioner cocktail instead of buying oVertone? Well, you could, but you could also bleach your own hair – and there’s a reason most KEEP READING

how to use oVertone

How to Do Shadow Roots

Shadow roots are an easy low-maintenance way to blend dark regrowth with your lighter ends, or to add dimension to your color. And they’re really not as difficult as they KEEP READING

how to use oVertone

How to Tone Brassy Blonde Hair

Toning on your own can be a little frustrating. It’s important to get the right amount of color on your hair for a particular amount of time – and there’s KEEP READING

how to use oVertone

How to Get Rose Silver Hair

Rose Gold not for you? Need something cooler-toned? Rose Silver may just be what you need. Our new Rose Silver kit combines Pastel Red with Pastel Silver, and allows you KEEP READING