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Get to Know Rose Gold for Brown Hair (P.S. It’s at Target Now)

The store that has it all now has even more: Rose Gold for Brown Hair Coloring Conditioner is finally on shelves at select Target stores and online at Take KEEP READING

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Strawberry Lemonade Hair Color with a Twist

If you’re feeling nostalgic for summer lemonade stands, this Strawberry Lemonade custom color will quench your hair’s thirst to tide you over until you can get the good stuff. @jesslemostester KEEP READING

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How to Add a Pop of Color to a Bob Haircut

Looking to highlight your face with something a little bolder than blonde? Don’t discount the Money Piece—it’s one of the best ways to make a big, vibrant bang with fewer KEEP READING

Now at Target: Our Game-Changing Purple for Brown Hair Conditioner

In case you haven’t visited your local Target, our Purple for Brown Hair Coloring Conditioner, is now on shelves at select stores and online at So run, don’t walk, KEEP READING

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How To Get A Luscious Ruby Red Coily Ombre

Want Jess Ridleyy’s (@jessridleyy) Extreme Purple and Ruby Red look? Follow her step-by-step instructions and learn how to recreate her gorgeous ombre while moisturizing your curls at home.  Get ready KEEP READING