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On Cloud 9 With Pastel Pink

Pastel Pink is one of those dreamy colors that makes you think of everything ethereal: fluffy clouds, sunsets, cotton candy. It also happens to be content creator Emily Wolf’s (@emilywolfbeauty) signature hue. We ran through her favorite ways to maintain her shade, and what she loves most about her playful pink hair.


Emily Wolf

About Me: 

I am a cruelty-free beauty influencer and animal rescue advocate


Los Angeles

Starting hair color and texture: 

Curly level 6-7 ash brown 

What made you choose oVertone Coloring Conditioner? 

I had previously been making my own color-depositing conditioner and was excited to find a higher quality and more convenient alternative.

What made you choose Pastel Pink? What was your ultimate #hairgoal? 

Pastel Pink is the perfect color match for maintaining my pink shade.

What made oVertone ideal for you? 

It is super convenient, easy to use, and keeps my hair the perfect shade of cotton candy pink.

What made oVertone your go-to? 

I love that it is vegan and cruelty-free!

Did you bleach to achieve your current color? 


What’s your hair routine? 

Every few shampoos, I touch up using the Pastel Pink Coloring Conditioner on dry hair. In between shampoos, I co-wash using the Pastel Pink Daily Conditioner. After shampooing, I condition using the Pastel Pink Daily Conditioner. Every 8 weeks I have my roots bleached and my color touched up by my hairdresser.

How does your hair contribute to your identity? 

My entire brand aesthetic is based on my signature pink hair.

Final thoughts about oVertone? 

I can’t live without it! I can’t keep track of the number of friends and followers I’ve converted to oVertone. It maintains my color so beautifully that my hairdresser now recommends oVertone to all of his pastel and vivid clients.

Think Pastel Pink might be the color for you? It’s safe to say that we fully support this idea, and we can’t wait to see your color.

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Filed Under: Hair Diaries