Hair dye uses a mixture of pigments and developers, which contain hydrogen peroxide. Hair dyes also contain ammonia, which forces the cuticle of your hair open so that the dye can deposit color—this is what makes the color permanent. When the cuticle is chemically forced open, hair becomes damaged and dry, which makes it less shiny and healthy. The more often dye is placed on your strands, the more damaged your hair becomes.
Our Coloring Conditioners deposit color onto the hair strands. We use colored pigments blended with hair-healthy conditioners to lay on top of the hair strand—a process that protects, hydrates, and adds shine and color. This is a non-damaging process, but, it’s also not permanent. Our Coloring Conditioners are also completely free of the chemicals that force the cuticle of your hair to open, which means zero-damage and healthier hair every time you color.
Dyes = damaging chemical-based hair color
Coloring Conditioners = gentle, shine-enhancing, semi-permanent color