who we are

#myhairmystory: the docuseries

Wanting the download of every #myhairmystory clip? You’ve come to the right place. Our goal for these videos was to start a conversation about what hair means to each person KEEP READING

who we are

Best of: #myhairmystory

When we launched #myhairmystory this year, our goal was to amplify stories that needed to be heard, especially the kind of stories that the beauty industry refuses to exist unless KEEP READING

who we are

Why We Avoid Gendered Pronouns on Social Media

To celebrate pride, we’re sharing an essay penned by our co-founder Liora Dudar, who decided last year to end the company practice of assuming gender pronouns of our clients on KEEP READING

who we are

Here’s how much we use Photoshop.

Advertising can be fake, and we’re not about that. Since our founding in 2014, we’ve never digitally altered hair, bodies, or results. (And that goes for extensions, too – we KEEP READING

who we are

How We Make Our Strand Tests

If you’ve browsed our product pages before, you’ve probably seen our strand tests and wondered if they’re true to real life. The answer? Always. Here’s why:   1. Each product KEEP READING